You’re interested in an email newsletter program, but not sure how to build a subscriber list. Building the list may be easier than you think.
By Lanee' Blunt
Making a subscriber list can start by asking yourself, who should get your newsletter? It should be targeted to any customer that has an interest in your business. Building a subscriber list for your email newsletter is possible if you follow a few basic tips.
The Subscribers’ List Can Start Here
Your house list is the best list to work from because it consists of people that have bought from you in the past. Put your current customer’s names on the list, and all of your prospects that you’ve given a sales presentation too.
Focus on Your Salespeople
Make sure that all of your salespeople give you the names and addresses of their customers, referrals and prospects. Self employed consultants can put all their dormant clients on the subscriber list, because sending them a newsletter might expand the use of their service.
Inquiries and Past Prospects
If someone inquires about your business, these names and addresses should be added to the subscribers list. The best way to turn a prospect into a customer is to send them a newsletter because people sometimes need more information before they will buy from you. Get the names of every prospect and sales lead generated by your small business.
Your Website is Important
Make it easy to sign up for your email newsletter on your website. You must have a way to capture the email addresses on your website. Make sure that all of the subscribers on your list have opt-in to receive an email newsletter from you. “The most important thing to remember is that all subscribers on your list must take some type of action to indicate they would like to receive email communications from your company,” according to Simms Jenkins, in his book, The Truth about Email Marketing. You can sign up for an autoresponder service. This service will collect subscriber’s email addresses from your website, manage your newsletter account by sending it to people that requested it.
Incentive to Sign Up
You can have an incentive for signing up for your email newsletter. Give them some benefits for receiving an email newsletter, for example, by stressing the great information they will be receiving from it.
Your company must provide a way for recipients to unsubscribe to your email newsletter. You should provide instructions on how to unsubscribe if they did not intend to sign up.
Simms Jenkins; The Truth about Email Marketing; 2009