By Lanee’ Blunt
Direct mail is effective in getting sales leads and can help you market your service. A good direct mail package for your company can make your prospect take action. Small businesses shy away from direct mail because they don’t understand how it can work for their particular company. Sales letters can be a powerful tool for your business if handled the right way.
A great benefit of using direct mail is that it can be tested to see how well it will do. Before you invest your time and your money in a direct mail program you should test it. You have to know if the direct mail will pull a response. You can use a small sample of one hundred letters, mail them and test your response. If the direct mail is not strong enough and you receive no response then you must revise your letter.
The direct mail package can be used to stay in touch with your former customers and your prospects. You can use a brochure with your letter, or send something that you’ve written like one of your published articles. This may help the prospect make the decision to use your firm by giving them information that is beneficial.