2:31 PM
Lanee' Blunt
By Lanee’ Blunt
Creating a company
newsletter will build future business, brand awareness, and helps to generate
trust from your prospects. It is a great
way to promote your small business.
Any typical desktop
publishing program will do the job. Some programs are easy to learn and are inexpensive. A full color newsletter can be created on
your computer and printed with a laser or regular color printer. It might take you several issues before you
produce the finished product with ease. Your desktop publishing skills will
improve with every issue that you produce.
Determine how often you will
produce your newsletter, weekly, biweekly, quarterly, or annually. Take into
consideration, the time it takes to write, the artwork, and printing because
you will have other duties in your small business. Most newsletters are
produced every other month or every quarter.
Produce your newsletter on a
good laser printer using glossy paper.
You can also just print your newsletter on color stock and use a regular
black printer.
Get your newsletter printer
professionally by saving your work on a PDF file and take it to a professional
printing company.
Newsletters tell us when the
next meeting will be, who made partner, they give us financial planning
information, and they give us great diet tips, and tell us how to remodel our
kitchen. If your company has information
to offer you should consider writing a newsletter
Reference:
Loriann Oberlin-Hoff; Writing
for Money; Writer’s Digest Books
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Posted in: Newsletter
