2:04 PM
Lanee' Blunt
By Lanee’ Blunt
Your small business must
have advertising material. Plan ahead when creating a brochure. You will have
limited time to create one when you are trying to win a bid, or when a prime
prospect asks for more information on your small business. You can lose the deal if you are not prepared
and have a brochure that will help sell your service. Here are tips on creating
a sales brochure.
Write the brochure with your
audience in mind. What do they want from
your company? This is not the opportunity to go on and on about how great your
company is. Look at it from the prospective of what does the client want from
you?
In your brochure tell the
customer everything in detail that they need to know about your small business.
This may sound obvious but there are many small business brochures that I have
read that are merely just a long list of items, giving no details about the
company, the service, or how it works.
According to Jane Maas’s book, Better Brochures, Catalogs and Mailing
pieces, “Tell customers what is included what, are the cost, what are the
hours. Graphic devices can help to
spotlight important information.”
The brochure is advertising
material and must be persuasive. All of the services offered by your firm
should be written in detail descriptions explaining how the service works. This
is not the time to brag about your company, but explain how your firm helps the
client.
Mass, Jane. Better
Brochures, Catalogs and Mailing Pieces. New York St. Martin’s Press
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