Tips on Making a Brochure

By Lanee’ Blunt

Your small business must have advertising material. Plan ahead when creating a brochure. You will have limited time to create one when you are trying to win a bid, or when a prime prospect asks for more information on your small business.  You can lose the deal if you are not prepared and have a brochure that will help sell your service. Here are tips on creating a sales brochure.

Write the brochure with your audience in mind.  What do they want from your company? This is not the opportunity to go on and on about how great your company is. Look at it from the prospective of what does the client want from you?

In your brochure tell the customer everything in detail that they need to know about your small business. This may sound obvious but there are many small business brochures that I have read that are merely just a long list of items, giving no details about the company, the service, or how it works.  According to Jane Maas’s book, Better Brochures, Catalogs and Mailing pieces, “Tell customers what is included what, are the cost, what are the hours.  Graphic devices can help to spotlight important information.”

The brochure is advertising material and must be persuasive. All of the services offered by your firm should be written in detail descriptions explaining how the service works. This is not the time to brag about your company, but explain how your firm helps the client.

Mass, Jane. Better Brochures, Catalogs and Mailing Pieces. New York St. Martin’s Press

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