By Lanee’ Blunt
A small business has many advantages of marketing their company online. Many small businesses are having less of a return from traditional marketing like the Yellow Pages, and newspapers. They are looking for new ways to market their business. Marketing online helps to stretch your marketing budget. There are many benefits to marketing online that traditional offline marketing doesn’t offer.
Marketing online allows you to specifically target and measure the response from demographics such as gender, age and location. It allows you to target income levels, occupation levels and education levels. The same demographic research can be done in traditional marketing but with online marketing it is easier.
Placing your product or service on a TV commercial can be expensive depending on the time it’s shown. Internet marketing is much cheaper because a free listing on Google Local is just as effective as a listing in the Yellow Pages. A search engine optimization campaign can offer long-term result and a small ad with Pay-Per-Click is very effective. When a person is searching for a product or service your ad may be on the first page of the Google results for that keyword.
Online marketing has the ability to convert customers instantly by capturing the customer’s email address, contract information, and it also gives them the ability to buy from you with the click of a mouse. On the other hand, when you send direct mail you have to get the right mailing list, send reply cards and follow up on leads.
Marketing Smart: 10 Advantages of Online Marketing vs. Traditional Media; Martin Wong; 2009
Techie Buzz; The Advantages of Internet Marketing Over Traditional Marketing; Guest Post; 2011