By Lanee’ Blunt
|Stretch your marketing budget--|
The internet is an effective way to reach your customers. Many small businesses advertise the traditional way but are looking to expand and explore online marketing. Marketing online helps to stretch your marketing budget. Internet marketing is a form of marketing that uses different forms of online marketing such as pay-per-click, search engine optimization campaigns, email marketing campaigns and banner advertising.
Lower operation Cost
An advantage of online marketing is that you can contact your customers more than you normally would and more affordably than other methods, sending mail, printing brochures, and paying for postal rates. For example, an email message is more cost effective than sending thousands of direct mail pieces with savings in postage, paper and printing. You can advertise cheaper than with more traditional methods of advertising such as television, full page ads in the newspaper, and directories. For example, you can get a free listing in many business online directories.
The use of email marketing allows you to collect demographic information. The demographic information will help you better market your small business. When prospects come to your website ask them to fill out a few questions when signing up for your email. You can discover exactly who your customers are, their age and what their interest are all this information helps you to mold your services to suit your customer. Don’t ask too many questions because each question you ask may reduce the number of customers to sign up for your email. Give your customers the option of skipping the questionnaire and make sure that they have opt-in to get information from you.