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Lanee' Blunt
By
Lanee’ Blunt
 |
| Advertise on the internet-- Image by Binsurf. |
Advertising
your small business on the internet is an affordable way to get new customers.
More people are shopping online for the convenience of not having to leave
their homes. If you are going to start advertising online you need to build an
online presence, a web page or a web site.
Most of your internet advertising will involve getting people to visit
your site, "generating traffic."
Email Advertising
Email
advertising involves directly marketing a message through electronic mail to a
group of people or a mailing list. This
does not involve spam. This form of marketing is for an opt-in list of people
that have told you they want to receive email messages from you. Sending an online newsletter is a great form
of promotion because it keeps your name and message in front of your prospects and when they decide to buy they may think of your small business. Capture your
prospects email address on your website and then send your online newsletter by
email.
Google Places
It
is a free way to advertise your business. Set up an account by submitting your
company information, photos and video. You have to verify your listing by phone
or by postcard. Google places will list your small business. After the listing
is setup, fill out the information about your company, phone, fax, email.
Include your payment options and your categories for your business. Most
consumers search for local businesses online.
Banner Ads
Banner
advertising is an affordable way to advertise online. Small rectangular advertisements that range
in appearance and size that can be used for products or a service business.
When a prospect clicks on it their internet browser will take them to your
website and advertisement. You can use link exchange or cooperative advertising
with another business with complementary products and services.
Reference:
Inc:
Advertising Media--Internet
Posted in: Online Marketing
