2:35 PM
Lanee' Blunt
By
Lanee’ Blunt
 |
| Start a PR company with minimum investment-- Image by Arina74. |
A public relations business can be started on a part-time or full-time basis and with little money down.Public
relation consultants create and maintain a favorable public image for their
clients. Their clients have companies in
entertainment, finance, fashion, health care, publishing, sports, retail, and
computers. You should be skilled in
advertising, and journalism. You should be able to communicate well.
Location for a Public Relations Business
Choose
a business location that is right for your business. Are your customers going to come to you? Do
you have employees? Do you have to go to your customers? If you are going to
hire employees and have customers come to you a home based business is probably
not the best location and you may need to lease or rent office space.
Apply for Business License
Acquire
a “Doing Business As,” DBA. Register a legal name for your business if you are
going to use a name other than your own name. Apply for the DBA with a
registration form with your state and local government.
Apply
for an Employer Identification Number (EIN) from the US Internal Revenue
Service if you have hired employees. Open a business bank account so that you
can keep your personal finances separate from your business finances.
Set up your Office
Set up your office. Buy
office equipment, computer, printer, fax machine, internet connection and get an
800 number. Create a website to advertise your public relation business.
Include your company background, the services you provide, the benefits and
features of the company, and how they can hire you. Design logo and letterhead stationery. You
will need business cards and brochures.
Marketing
List
your business in online directories and in the yellow pages. Use direct mail
and send to a mailing list. Join
freelance online job sites. Advertise and send postcards. Write sample press
releases and send to prospects that want a sample of your work.
Reference:
Bureau
of Labor Statistics: Public Relations
Managers and Specialists
FabJob.com:
Get a Public Relations Job or Start a Public Relations Business
Home
Business Center: How to Start a Public Relations Business 1-2-3
SBA.Gov:
Follow These 10 Steps to Starting a Business
Posted in: Start Up
