By Lanee’ Blunt
|Start a newsletter--|
Image by Dmpop.
Newsletters are public relations material. Big corporations use them. They are great at reminding customers about your company. It is a respectable form of public relations material because it is not considered junk mail, and if created correctly it will be read. It will build future business, brand awareness, and helps to generate trust from your prospects. Your small business newsletter will not have to compete with other small business newsletters.
Decide what content to include in the newsletter by knowing your audience. What articles would be of interest to them. There are three or four feature articles and the text should be in three columns. Try to give the reader information that is interesting and tips that they can use.
Determine how often your business will publish your newsletter. Most newsletters are published quarterly. Your budget is also a great factor in determining the frequency in publication. Newsletters should be published on a regular basis, so once you determine the frequency stick to that schedule.
Any typical desktop publishing program will do the job. Some programs are easy to learn and are inexpensive. A full color newsletter can be created on your computer and printed with a laser or regular color printer. It might take you several issues before you produce the finished product with ease. Your desktop publishing skills will improve with every issue that you produce.