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Lanee' Blunt
By
Lanee’ Blunt
 |
| Marketing can be done on a budget-- Image by Duchesssa. |
There
are many benefits of using small business marketing that will help you advertise
your business. It allows you to communicate with your customer by email
campaigns, interactive consumer websites, mobile messaging, fliers, catalog
distribution, sales letters, direct mail packages, and online display ads. Advertising
can be done on a budget, but it requires some time on your part.
Postcards
Postcard
advertising is ideal for the small business owner on a budget. Print all the
labels on your computer; the other side of the postcard should have an offer,
for example, announce a sale, a discount, or two for the price of one. Create a
tempting offer, and it should improve your response rate.
Email Advertising
Do
not send spam. Email advertising involves directly marketing a message through
electronic mail to a group of people or a mailing list. Send your messages to an opt-in list of
people that have told you they want to receive email messages from you. Sending an online newsletter is a great form
of promotion because it keeps your name and message in front of your prospect
and when they decide to buy they may think of your small business. Capture your
prospects email address on your website and then send your online newsletter by
email.
Advertise
Write
an ad for your product or service to produce a certain amount of leads. Try
launching the ad promotion for a certain amount of days and then cut the ad
when you have enough leads. Although, advertising has a high cost you still
have a high level of control.
Posted in: Marketing
