Benefits of Email Marketing for Small Business

By Lanee’ Blunt

Send email to a target market--
Image by Ba1969.

Most businesses large and small use email marketing because it works.  A lot of small businesses believed that because of the crackdown on email spam and the popularity of social media that email marketing doesn't work anymore, but surveys have shown that it is the third most effective marketing and advertising method. It is one of the best ways to keep in touch with customers.

Cost Effective
Email marketing is one the best ways to market your small business. It's cost effective because you don't have to worry about postage, paper and envelops compared to a few cents per message with email marketing.  According to the SBA the response rate on email marketing is strong ranging from five to 35 percent depending on your industry and format.

Keep Business Name in Front
Your small business will have the opportunity to build an image with a prospect or client.  You don't have to cold call if you have a client that was unable to make their mind up to order from you. Send them a newsletter it helps you keep your business name in front of the client. Make it easy for your customers to opt-in to receive emails from you by making your website user friendly and having an easy sign-up form to capture their email addresses. Design a form for email addresses to subscribe to a free newsletter for your target market.

Builds Loyalty
Over a period of time newsletters are able to help build a reputation with a select group of prospects.  Email marketing benefits range from improved customers, lead generation to building stronger brand awareness.



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