By Lanee’ Blunt
Starting your own copywriting company can be a rewarding experience. When you are starting your new business, make sure you have all the necessary office equipment. A copywriting business will give you the opportunity to do what you love best and that is to write. Writing gives you the opportunity to meet potential clients, establish credibility, and set your own fees. The least expensive way to market your new business is by word of mouth.
Things You’ll Need
Get your client base. Write a sales letter and create a brochure. Send out a direct mail package informing prospects about your new business. Network by passing out business cards, brochures and you can talk to business people and offer your services. Ask for referrals. Ask for pro bono work when you are first starting out because it may produce future business.
Get Noticed. Send press releases to the local newspaper to get notoriety. Write articles and send queries to trade journals and business publications. Writing articles helps to get your name in front of your audience and is a form of public relations.
Acquire a “Doing Business As,” DBA. Register a legal name for your business if you are going to use a name other than your own name. Apply for the DBA with a registration form with your state and local government.
Apply for an Employer Identification Number (EIN) from the US Internal Revenue Service if you have hired employees.
Set up a checking account for your new copywriting business. Print business cards. Start a website that you can direct clients to with your contact information. Make it easy for prospects to get in touch with you on your website by setting up an email account in case they want to hire you for a project.
Join your local Chamber of Commerce.
SBA: 5 Steps to Registering Your BusinessThe Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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