9:38 PM
Lanee' Blunt
By Lanee’ Blunt
Starting your own copywriting
company can be a rewarding experience. When you are starting your new business,
make sure you have all the necessary office equipment. A copywriting business
will give you the opportunity to do what you love best and that is to write. Writing
gives you the opportunity to meet potential clients, establish credibility, and
set your own fees. The least expensive way to market your new business is by word
of mouth.
Difficulty
Moderate
Things You’ll Need
Business cards
Website
Stationary
Business license
Get your client base. Write a sales letter and create a brochure. Send
out a direct mail package informing prospects about your new business. Network
by passing out business cards, brochures and you can talk to business people and
offer your services. Ask for referrals. Ask for pro bono work when you are
first starting out because it may produce future business.
Get Noticed.
Send press releases to the local newspaper to get notoriety. Write articles and
send queries to trade journals and business publications. Writing articles
helps to get your name in front of your audience and is a form of public
relations.
Acquire a “Doing Business As,” DBA. Register a legal name for your business if you are
going to use a name other than your own name. Apply for the DBA with a
registration form with your state and local government.
Apply for an Employer Identification Number (EIN) from the US Internal Revenue Service if you have
hired employees.
Set up a checking account for your new copywriting business. Print business cards. Start a website that
you can direct clients to with your contact information. Make it easy for
prospects to get in touch with you on your website by setting up an email
account in case they want to hire you for a project.
Tips
Join your local Chamber of
Commerce.
Reference
SBA: 5 Steps to Registering
Your Business
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Posted in: Start Up
