By Lanee’ Blunt
|Make a company newsletter--|
Image by Mattox
Newsletters are highly targeted public relations material. They will bring more repeat customers, and turn prospects into clients. It is a challenge keeping your business name in front of your prospect, but if you want to be successful it has to be done. You also have to get former customers to use your business again and give you repeat business.
Write Helpful Articles
Offer your potential customers’ information that they can use. Write your articles in an easy-to-read format, and avoid technical jargon. To create an interesting newsletter your articles should be informative. Revise your articles before you set them into print. Read them out loud.
There are many desktop publishing programs that produce professional looking newsletters. You can download a simple, functional newsletter template that is already formatted, cut and paste your own photos, and add your logo. Some programs are easy to learn and inexpensive.
Build a Subscribers List
Making a subscriber list can start by asking yourself, who should get your newsletter? It should be targeted to any customer that has an interest in your business.
Offer More Details
Give the prospect a lot of useful information. It is not the place to be boring so offer the customer detailed information about your business. You can have helpful articles about your line of business that will help them, or you can interview some of your employees. You can get a lot of information into your newsletter, far more than you can a brochure.