1:54 PM
Lanee' Blunt
By
Lanee’ Blunt
 |
| Make a company newsletter-- Image by Mattox |
Newsletters
are highly targeted public relations material. They will bring more repeat
customers, and turn prospects into clients. It is a challenge keeping your
business name in front of your prospect, but if you want to be successful it
has to be done. You also have to get
former customers to use your business again and give you repeat business.
Write Helpful Articles
Offer
your potential customers’ information that they can use. Write your articles in an easy-to-read
format, and avoid technical jargon. To
create an interesting newsletter your articles should be informative. Revise your
articles before you set them into print.
Read them out loud.
Newsletter Template
There
are many desktop publishing programs that produce professional looking
newsletters. You can download a simple, functional newsletter template that is
already formatted, cut and paste your own photos, and add your logo. Some
programs are easy to learn and inexpensive.
Build a Subscribers List
Making
a subscriber list can start by asking yourself, who should get your newsletter?
It should be targeted to any customer that has an interest in your business.
Offer More Details
Give
the prospect a lot of useful information.
It is not the place to be boring so offer the customer detailed
information about your business. You can
have helpful articles about your line of business that will help them, or you
can interview some of your employees. You can get a lot of information into
your newsletter, far more than you can a brochure.
Posted in: Newsletter
