How to Write a Proposal for an Investor for Small Business

By Lanee’ Blunt

Get investors interested--
Image by Lupoianfla.

To obtain financial backing your proposal must persuade a lender that your small business or product idea is worth investing in. Make sure that all of the required forms are submitted with your proposal for example, product brochures, and company balance sheets. Demonstrate your company’s capabilities in the proposal, and define what your business is about.

Executive Summary
In the executive summary provide the reader with a snapshot of the key information.  Write about your company and what you plan to do for your customers, or how your customers can benefit from using your product. Tell the evaluators what your plans are for funding.

Statement of Work
Write what you will do to help the customer. Include a schedule of implementation and description of deliverables. If a product is introduced you will need to write product descriptions.

List your management team. Include the CEO and their experience, and achievements. List the qualifications and responsibilities of key personnel.

Goals and Objectives
List your financial projections for a 3 to 5 year timeframe, summarize your forecast, and include measurable and concrete methods of reaching them.

Financial Section
Investors will want to closely scrutinize their ROI. Make a list of all of the cost that relates to the operation of the project; list not only new cost that will be incurred if the project is funded, but also ongoing expenses. Explain your financial model, pricing and expected annual sales and profits.

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