By
Lanee’ Blunt
Get investors interested-- Image by Lupoianfla. |
To
obtain financial backing your proposal must persuade a lender that your small
business or product idea is worth investing in. Make sure that all of the
required forms are submitted with your proposal for example, product brochures,
and company balance sheets. Demonstrate your company’s capabilities in the
proposal, and define what your business is about.
Executive Summary
In
the executive summary provide the reader with a snapshot of the key
information. Write about your company
and what you plan to do for your customers, or how your customers can benefit from
using your product. Tell the evaluators what your plans are for funding.
Statement of Work
Write
what you will do to help the customer. Include a schedule of implementation and
description of deliverables. If a product is introduced you will need to write
product descriptions.
Management
List
your management team. Include the CEO and their experience, and achievements.
List the qualifications and responsibilities of key personnel.
Goals and Objectives
List
your financial projections for a 3 to 5 year timeframe, summarize your forecast,
and include measurable and concrete methods of reaching them.
Financial Section
Investors
will want to closely scrutinize their ROI. Make a list of all of the cost that
relates to the operation of the project; list not only new cost that will be
incurred if the project is funded, but also ongoing expenses. Explain your
financial model, pricing and expected annual sales and profits.
Reference:
Microsoft:
3 Ways to Get Investors Interested in Your New Business
Capture
Planning: What Should Go Into a Business Proposal?