10:10 PM
Lanee' Blunt
By Lanee’ Blunt
Postcards are a great way to
advertise. The advertisement is written on one side of the card which allows
the prospect to read it even briefly.
You have a better chance of getting the postcard read because it has no
envelope. They are easy to create too. They have a way of speaking directly to
your client in a personal way. Postcard advertising is ideal for the small
business owner on a budget.
Cheap
One advantage of postcards
is direct mail can be expensive depending on how many letters you are
sending. If you are planning to send
thousands of letters, at different intervals, this can be quite expensive. You
will save on postage if you are planning to send large quantities of postcards.
The cost is low, here in the USA
Inform
They don’t make the sale,
but they pave the way to send more advertising literature. You can use them to let customers know that
you are offering a discount, or let prospects know that a salesperson will
visit them. They do not require opening, so offer a discount, or a special
bonus, and your postcard will at least be evaluated.
Size
A disadvantage of postcards
is the limited size. You may want to put a lot of information on it but the
amount of content that can go on the card is limited.
Privacy
Another disadvantage is that
you will not have the privacy of using regular direct mail, and they do not
provide a means of concealing content.
Reference:
Crownstyles: The Advantages
and Disadvantages of Advertising Postcards
Posted in: Direct mail
