Advantages and Disadvantages of Sending Postcards

By Lanee’ Blunt

Postcards are a great way to advertise. The advertisement is written on one side of the card which allows the prospect to read it even briefly.  You have a better chance of getting the postcard read because it has no envelope. They are easy to create too. They have a way of speaking directly to your client in a personal way. Postcard advertising is ideal for the small business owner on a budget.

One advantage of postcards is direct mail can be expensive depending on how many letters you are sending.  If you are planning to send thousands of letters, at different intervals, this can be quite expensive. You will save on postage if you are planning to send large quantities of postcards. The cost is low, here in the USA; postage for a postcard is about $0.28 opposed to the cost for a first class stamped envelope.

They don’t make the sale, but they pave the way to send more advertising literature.  You can use them to let customers know that you are offering a discount, or let prospects know that a salesperson will visit them. They do not require opening, so offer a discount, or a special bonus, and your postcard will at least be evaluated.

A disadvantage of postcards is the limited size. You may want to put a lot of information on it but the amount of content that can go on the card is limited.

Another disadvantage is that you will not have the privacy of using regular direct mail, and they do not provide a means of concealing content.

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