By Lanee’ Blunt
|A small business brochure|
can be effective--
Creating a marketing brochure is a very important business decision. How much should go into the brochure? You certainly can’t put everything, but you can do a series of brochures for different products or services. Start with an outline when you begin to write it and outline the benefits to using your product or service.
Brochures are a great sales tool for your small business
You need more than a letterhead with your company name and address because customers want to know more information about your company. A small business brochure can help to sell your business and make a big difference, when prospects ask for more information.
The brochure has to be written with your audience in mind. What do they want from your company? This is not the opportunity to go on and on about how great your company is. Look at it from the prospective of; what do they want from you?
How does it Work
How does the product work? Explain in detail the features of the product. Give the prospect most of the information that they need to know so they can take the next step and purchase the product. All of the services offered by your firm should be written in detail descriptions explaining how the service works. This is not the time to brag about your company, but explain how your firm benefits the customer. The brochure for your small business is a great way to give your customers enough information about your product or service.