5:13 PM
Lanee' Blunt
By Lanee’ Blunt
Having a brochure will help
your customer get a detailed account of your company or service. Brochures are created for a variety of
things, like the services they offer, and their products. Every small business
and consultant needs to have a brochure; because it helps your company to become
better known in the market place.
The brochure lets prospects
know that your small business is reputable and that they can take you
seriously. Your company is here and ready
to compete. “Anyone can spend $50 on
letterhead and business cards and call themselves a corporation. But a brochure proves you are in business
and shows you’re more than a fly-by-night operation,” according to Robert Bly’s
book titled, The Copywriter’s Handbook.
Don’t wait until the last
minute to create a brochure. You may lose out if you are not prepared and have
an advertising brochure that will help sell your service.
You will have limited time
to create one when you are trying to win a bid, or when a prime prospect asks
for more information on your small business.
Create your brochure with a
desktop publishing program it will make it look professional. Once you have
decided what content you want to include pick a program that has a variety of
templates that you can choose. Organize it with headings and subheads which
make it easy to read. Save your brochure in a PDF file if you want to put it
online. You can use a good laser or an
ink jet printer to print as many or as few brochures as you need. Take your brochure to a professional printer
on a CD saved in a PDF file.
Reference:
Robert Bly; The Copywriter’s
Handbook; Owl Books
Posted in: Brochure
