By Lanee’ Blunt
Creating a small business website for your company is a wise investment. After you have set up the website what content should you include on your site? Most small businesses are concerned with graphics, and miss the one thing that sells. Words. A salesman knows the right presentation to bring in sales. Why shouldn’t your website do the same thing for you?Competitive Site
Study your competitor’s site carefully and stress how your small business is different. Please don’t plagiarize. Stress what makes you stand out from the crowd.
List the benefits of your company. Think about why your visitors are coming to your website. What is in it for them and what do they want?
You must build trust and credibility. There are a lot of phonies out there and people looking to scam others. What value do you offer your customers?
Include all of your contact information in one place. A contact page complete with address, phone, fax, email, and etc.
Call to Action
You want the prospect to buy from you, or generate an inquiry. You can create a call to action to get an immediate response. The offer might be for example, enter your email address for a free newsletter.
Your website is an excellent place to send your customers to learn more about your company and to showcase your service. Reference:
Robert W. Bly; The Online Copywriter’s Handbook; McGrall; 2003