7:18 PM
Lanee' Blunt
Postcard advertising is a
low cost and effective way to market your small business. They are easy to
create and can be done on your computer.
By Lanee' Blunt
Postcard advertising is
ideal for the small business owner on a budget. Postcard advertising allows the
small business to keep prospects informed on new products, or to announce
special sales to customers.
One of the advantages of
using postcards as direct mail is that you can measure the effect of the
mailing by how many replies you receive. According to Larry Mersereau’s book, Post Card Power, “And, the lowly post
card can be the foot-soldier of your direct mail program. They’re inexpensive,
easy to put together, and they put your message right where you want it: right
in your prospect’s hands.”
Inform
They don’t make the sale,
but they pave the way to send more advertising literature. You can use them to let customers know that
you are offering a discount, or let prospects know that a salesperson will
visit them. They do not require opening, so offer a discount, or a special
bonus, and your postcard will at least be evaluated.
Invite
Postcards pave the way for
you to invite the prospect to visit your website, come into your store, come in
and service their car, or to call you.
You can use a time sensitive statement such as, call within the next two
days and receive a special bonus offer.
Follow Up
Another advantage of using
the postcard is that it can be used as a follow up to people that haven’t
responded to your mailing program. It can help you keep your business name in
front of prospects, by using a different selling message once a month.
Cheap
Direct mail can be expensive
depending on how many letters you are sending.
If you are planning to send thousands of letters, at different
intervals, this can be quite expensive. You will save on postage if you are
planning to send large quantities of postcards. The cost is low, here in the USA
You don’t have to send a lot
of postcards at one time. If you have a new prospect, then run a postcard off
of your computer, print it, and send only one.
Postcards are an effective
way to advertise and they reach your prospects with a professional approach.
Reference:
Larry Mersereau’s book, Post Card Power, (Promo Power, 2004),
Posted in: Marketing
