How to Advertise a Small Business

By Lanee' Blunt

Advertising your new business on a small budget is possible. You must keep your advertising goal in mind, and that is to sell your product or service. Working as a copywriter I have always kept that in mind. Words are what sell your product not funny pictures or funny ads. When you have a small budget you must make your advertising budget work hard.

Flyer

If you have a small budget you can invest some time passing out your fliers. Use your upfront money to buy 1000 one sided flyers. Have a strong headline on the flyer. Tell about your service. Stress benefits of using your company. Write your contact information, name, title, phone, address and email address. Use a light colored inexpensive bond paper with two standard colors of ink. Have the flyer printed professionally by a printer because it makes your small business appear more established to your prospects. Put them on bulletin boards, windshield wipers in office parking lots, and shopping malls.

Directories

Get your company listed in the Yellow Pages. Electronic directories are a good place to have a business listed; some are free and will let you include a profile about your company.

Business Cards

Design your business cards, include a logo, or download a picture of yourself. For under $20.00 you can have professional business cards printed. It should include organization name, your name, address, phone, fax number, and email address. Make your business card a mini ad by listing some of your services.

Reference:

Entrepreneur: Advertising Your New Business; Roy H. Williams




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