How to Use Your Website to Advertise Your Small Business

By Lanee’ Blunt

Advertise your small business on the internet.

Advertising is very important to the success of your small business. For a small business with a low advertising budget there is a low-cost advertising tool that is available to you—your website. The internet offers a small business many advantages by letting people buy from you all over the world and every day of the year. Your site must contain the appropriate advertising to tempt potential prospects and customers by giving them value and clear benefits.

Create a website

Design your website or have a small business website designed for you by a web designer. Design your website where your customers are easily able to navigate through your layout. Proofread your web copy and make sure that your content contains no misspelled words. Write a company newsletter and offer it as a free download to your customers. Make your website a resource for your customers for example, answering questions about your product or service in your industry. Create a blog for your website and write helpful articles about your industry, product or service.

Stress the benefits

When you write your content don't just write about how great your small business is. Consider the benefits that your customers get from using your product or service. How does your product work? The benefits will hook the customer because people want to know what is in it for them. Do you offer a money back guarantee if they are not satisfied, or does your product provide a faster way to get things done?

Track promotions

Give coupons and discounts to people that come to your site. Offer a coupon that your customers can download and print on their computer. At the bottom of the coupon create a tracking code that will help you monitor the success of your marketing campaign using your website. Capture your customers email addresses on your website, give them a free eBook, or a discount, and send them a newsletter. Newsletters are a good form of promotional material because they help you keep your company name in front of the customer.

Webinars

Add multimedia to your website and offer free podcast or webinars. Create a webinar about your product or service. Use a current sales presentation, or a seminar about your product or service and how it can benefit the customer.

See also

• Pros and Cons of Online Marketing
• Advertise Your Small Business on Your Website
• How to Open an Ecommerce With Wholesale Suppliers
• Advantages of Online Marketing Over Traditional Marketing

Resources:

Wikihow:How to Use the Internet to Promote Your Business

[Image of a small business website]. (n.d.). Retrieved from http://opuscule.com/

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Advertising a Small Business

By Lanee’ Blunt

Promote your business.

Advertising a small business could be challenging, but you need to advertise anyway. There are several advertising methods you should use to communicate with your customer by email promotions, interactive consumer websites, cellular messaging, fliers, catalog submission, sales letters, direct mail packages, and online banner ads. If you want to start advertising online you have to build an online existence, a web page or a website. Here are some options you might want to consider that are affordable and effective.

Classified Marketing

Advertise your small business within the classified section of papers or magazines. Classified ad charges by the number of lines, and on the quantity of words. Classified ads tend to be inexpensive and effective.

E-mail Advertising

Email advertising involves a letter through electronic mail to several people on a subscriber list. This does not include spam. This form of marketing is perfect for an opt-in list of somebody that has told you they wish to receive email messages from you. Sending an online newsletter is a good form of promotion since it keeps your name and message before your prospect and when they decide to purchase they may think of your small business. Capture your prospects current email address on your website and then send them your online e-newsletter by email.

Postcards

Postcard advertising is fantastic for the small business owner on the budget. Print all the labels on your pc; the other side should have a good offer, for example, a sale, a low cost, or two for the price of one. Create an attractive offer, and it should improve your response rate.

Newsletters

A newsletter will help to build an image with your prospect or client. It's not necessary to cold call if you've got a client that didn’t order from you. Send them a newsletter it will help you keep your business name in front of the client. Over a time period newsletters are able to assist in building a reputation to potential customers.

See also

• Tips on Direct Mail Marketing
• Direct Marketing
• Start a Small Business Newsletter
• Creating a Marketing Brochure

[Image of an ad].  (n.d.). Retrieved from http://advertise.valpak.com/how-to-promote-business-on-black-friday-small-business-advertising-tips-that-really-work/

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Types of Small Business Advertising

By Lanee’ Blunt

Advertise your business cost
effectively.

There are advantages of using small business advertising that will help market your business. When you need new business or customers despite how good your service or product is you'll have to advertise. You may not have access to a big advertising budget when getting started, but there are several methods of advertising that produces results. Use a combination of advertising ideas. Here are some small ideas.

Get Listed within Directories

Numerous directories carry a lot of advertising. List your small business with The Yellow Pages. You will get local calls out of your advertisement. The Yellow Pages is used often and almost by everyone. The directory is generally used when someone has a definite need or wants information. Create your ad as if you would for a business-card: the name, the brand, the product, or the service that you simply offer. Register on internet directories also. There are numerous free directories that will list your company information and telephone number.

Google Places

It is really a free way to advertise your company. Set up an account by submitting your organization information, photos and videos. You have to verify your listing by phone or by postcard. Google places will list your small business. After the listing is actually setup, fill out the info about your company, telephone, fax, email. Include your payment options as well as your categories for your company. Most consumers search with regard to local businesses online.

Postcards

Postcard advertising is fantastic for the small business owner on the budget. Print all the labels on your computer; the other side of the postcard should have a good offer, for example, a sale, a discount, or two for the price of one. Create an attractive offer, and it ought to improve your response price.

Email Advertising

Do not send spam. Email advertising involves direct marketing to a select group of people on a subscriber list. Send your messages to an opt-in list of people that have told you they wish to receive email messages from you. Sending an online newsletter is a good form of promotion since it keeps your name and message before your prospect and when they decide to purchase they may think of your small business. Capture your prospects current email address on your website and then send your online e-newsletter by email.

Specialty Items

Get pens, calendars, or mugs made up with your small business name, address and telephone number. Distribute the specialty product to clients, to prospects and to everyone that you simply think can use your service or product.

See also

• Pros and Cons of Online Marketing
• Benefits of Direct Mail
• Advertising with Direct Mail
• How to Advertise a Small Business

[Image of small business].(n.d). Retrieved from http://www.amerobiz.com/

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How to Use Postcards to Advertise a Janitorial Business

By Lanee’ Blunt

Advertise your janitorial business with postcards

Postcards are a terrific way to advertise a janitorial business. The advertisement is written on a single side of the card that allows the prospect to study it even briefly. You've got a better chance of getting the postcard read because it's no envelope. They are simple to create too. Postcards help to pave how you can send more advertising. You can use them to let customers know that you're offering a discount, or let prospects realize that a salesperson will be phoning. You can provide a discount, or a unique bonus, and your postcard will most times be read.

Mailing List

Make sure that you stay in touch with your former customers, potential customers, and referrals. Get the addresses of the customers because your house list is definitely an ideal mailing list in order to mail your postcard. Rent or buy a mailing list from a subscriber list supplier. You can also develop your personal mailing list using a business directory from your own library.

Advertising

It must have an offer. What does your organization offer the prospect? Your response rate is going to be much higher if your janitorial business comes with an offer. You might offer to clean two rooms and get the third free, or a unique bonus offer, or a discount on your service. People love to obtain a special offer. Writing a postcard for any janitorial service requires careful preparing before you decide to write it. Create a good attention getting headline. Include brief information regarding your company that includes a list of your services and prices.

Make your Postcards

You should use your color printer to print attractive postcards. You can use color paper stock together with your black ink. Make sure you use large print, make your contact information large enough for the prospect to read it. Postcards are relatively simple to make. With any desktop publishing program provides you with a good selection of different alternatives. You can buy the actual perforated card stock, which enables you to run the postcards within the computer and tear the actual cards apart after publishing, or you can get your postcards printed with a professional printer with complete four color lamination.

You're going to get a Quick Response

You should start hearing from your prospects within one or two weeks of the mailing. An excellent advantage of having an established postcard is if you wish to get more customers, just send out another batch of cards. If you need 10 more prospects send 1000 postcards if you have a 2% response rate.

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Advertise Cleaning Business

By Lanee’ Blunt

Business cleaning--

Most cleaning companies are on a budget and must make their ads work harder. Small business advertising can be achieved even if you are on a budget it may require more time, but it will be worth your time and effort. Your advertising efforts will position your organization’s name in the customer’s mind then when they think of hiring a cleaning service they’ll phone you. Having several ads on television might be out of reach for many cleaning services.

Flyer

With a small budget you are able to invest in time by passing out your fliers yourself. Use your upfront money to purchase 1000 one sided flyers. Produce a strong headline on the actual flyer. Write about your cleaning service. Stress the benefits of using your company. List your contact information, name, title, telephone, address and email address. Use a light colored inexpensive bond paper along with two standard colors of ink. Printing the flyer by using a professional printing company will make your cleaning business appear more established to your prospects. Put them upon bulletin boards, windshield wipers within office parking lots, and medical centers.

Website

Write helpful articles which will drive traffic to your website. Create a company website to ensure that customers can research your organization information.

Classified Advertising

Advertise your cleaning business in the classified section of newspapers or magazines. Classified ad charges are based on the number of lines, and on the number of words. Classified ads tend to be inexpensive and effective.

Business Directories

Get your company listed within the Yellow Pages. Electronic directories are a good place to put your business listing; some are free and enables you to include a profile about your organization.

Magnetic Sign

Get a magnetic vehicle sign. Include your organization information, your website, and phone number.

Postcards

Promote with direct mail postcards. Obtain a mailing list. Write a headline which will attract attention for instance, “Cleaning at Affordable Costs. I Guarantee Your Fulfillment. ” Include a photo of you as well as your crew. Show the prices of the service.

Business Cards

They are an essential marketing tool because you may make them a mini ad by listing all of your services that you offer. Always carry them along with you and give people at least two or three so they can refer others to you.

Reference:

Office Cleaning Business: How to Advertise a Cleaning Business?

Print Label and Mail: Direct Mail Advertising Ideas for a Cleaning Service; Jim Negron

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How to Advertise Your Business to B2B

By Lanee’ Blunt

Add a benefit in your advertisement--
Image by Svilen001.

The biggest goal of business-to-business advertising is lead generation. Once you cut the fat from your campaign focus on the right media choices which will bring you a higher ROI. Advertising your business b2b doesn’t have to be difficult.

Stress Benefits

When you write your ad put a benefit in the headline. When you are trying to get sales leads from businesses the advertisement must be valuable. Catch the reader’s attention with a headline that will make the prospect want to call you to ask for more information.

Use Social Media

Know you audience. Ask yourself about your chosen market and what social media platforms they might be using. Are you going to email or send direct mail to the business owner or a certain employee? Don't send spam but join in on the chat in Twitter.

Place your ads in search engines and sign up for Adwords.  Use online and print trade directories and make your ads easy to skim but still effective.

Offer

Always have an offer in your advertising promotion.  This will give the prospect a reason to respond to your advertisement. Offering something useful has been known to significantly increase your response rate. Try to make your offer interesting and something that the prospect will feel is some value.  For example, if you are marketing to small businesses offer a free information package, a free download of a special report, or a free calculator.

Reference:

Inc: How to Use Social Media for B2B Marketing; J.J. McCorvey

Entrepreneur; How to Advertise Now; Kim T. Gordon; 2009

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Advertise Your Small Business on Your Website

By Lanee’ Blunt

Create your website--
Image by Jaylopez.

A small business website can be used to advertise if it provides useful benefits that prospects will get from using your product or service. The internet can be used as a cost effective way to advertise. Your website is an important marketing tool and it can be just as effective as using a brochure or a business card. Create a well optimized website that will be a resource for your audience.

Create your website

Find the top 5 keywords for your website. Write useful content around this information that addresses the needs of your customers.  Use social media websites, blogs, or forums to provide content for your audience.

Offer Something Free

Create a special report, a newsletter or a software download.  Give it away free in exchange for the prospects email address. When people feel that they are getting value they will come back to your site.

Email

Create an email list by collecting email addresses from people that visit your site.  It is a cost effective way that small businesses can market their business, and add new customers. Sending an email sales letter to a target audience has its advantages.  With email marketing you can target your prospects by their interest, age, profession and etc. Send them a newsletter, product announcements, special offers, or coupons.

Reference:

Business 2 Community; 10 Ways to Promote Your Small Business Website; Melinda Emerson; 2012

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Best and Economical Ways to Advertise a Small Business

By Lanee’ Blunt

Inexpensive Advertising--
Image by Svilen001.

You may not have a big advertising budget when you start your small business.  Television commercials may be out of your reach for a while until you get established.  There are many ways to advertise that are affordable and within your budget.

Create a Flyer

Flyers are often overlooked by some small business owners but they are an effective form of advertising. Offer a discount or a sale in your flyer because it is effective in getting people into your door. Put flyers under windshield wipers in shopping mall parking lots, medical centers, and on bulletin boards.

Door Hangers

Create a doorknob ad that is specifically outlined for your business.  They are a great form of low cost advertisement if your business is geographically defined for example, a day care or a contracting service.

Internet Advertising

Every small business needs a website it doesn't matter what type of business you’re in. Most people look for companies in their local area on the internet when they are going to buy something. Create a company profile on a social media website.  List your company in online directories.  Create a company blog and write content about your product or service and post links back to your website.

Craigslist

List your company on craigslist. Post an ad on Craigslist for free. List your business under the right category and location.

Reference:

Entrepreneur; 10 Unusual Ways to Advertise; Roy H. Williams; 2006

About: Best Inexpensive Ways to Advertise Your Business; Apryl Duncan

Business O Plan: Best Way to Advertise a Small Business

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How to Advertise a Small Business on a Budget

By Lanee’ Blunt

Advertise on a budget--
Image by Svilen001.

Advertising your small business on a budget is an effective and affordable way to get new customers.   Advertising is a challenge and you can do it without spending a lot of money. Focus on satisfying your current customers and focus on encouraging referrals and attracting new business.

Postcards

Postcards are a great way to advertise. The advertisement is written on one side of the card which allows the prospect to read it even briefly.  You have a better chance of getting the postcard read because it has no envelope. They are easy to create too.

Email Advertising

Email advertising involves directly marketing a message through electronic mail to a group of people or a mailing list.  This does not involve spam. This form of marketing is for an opt-in list of people that have told you they want to receive email messages from you.  Sending an online newsletter is a great form of promotion because it keeps your name and message in front of your prospect and when they decide to buy they may think of your small business. Capture your prospects email address on your website and then send your online newsletter by email.

Direct Mail

Direct mail is good at keeping your name in front of prospects so when they are ready to buy they might call your company.  It is effective in helping to keep in touch with former customers.  You can obtain better qualified leads and when someone sends you a reply form back they will be expecting you to call them. 

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How to Advertise Your Small Business by Mail

By Lanee’ Blunt

Direct mail marketing is effective--
Image by Jcroatto.

Marketing your business by mail is effective. The advantage of using direct mail to market your business is that you can alert customers to your product or service at a low cost to you because you can send out as many letters as you want. Send out one letter or send thousands it is up to you and whatever budget you are on. Sales letters are very powerful and outperform postcards and brochures.

Mailing List

Get a mailing list. It is the most important factor in a successful direct mail campaign. Your letters will be going to qualified leads. One of the best lists available is your house list which is a list of customers that have already responded to your ads or have bought from you before.

Sales Letter

Write your sales letter. If you are going to write the content yourself make sure that you write the letter like you are speaking one-to-one. Imagine the prospect is sitting directly across from your desk. Stress the benefits of using your product or service.  The marketing communication must grab the interest immediately or it will be overlooked.  If you are worried about your writing ability you can hire a copywriter from sites like elance.com and freelancer.com to write the sales letter for you.

Free

Free is a powerful word that you can use in your mailing. Offer a free sample, consultation, newsletter, or download.  Include the offer in the beginning of the message. Sign the letter yourself because it adds a personal touch to the sales letter.

Reference

SBA; Marketing 201

Entrepreneur; Get Your Copy Write; Kim T. Gordon; 2008

Inc.; Writing a Sales Letter; Kimberly McCall

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The Benefits of Businesses Using Groupon

By Lanee’ Blunt

How can a business benefit
from using Groupon--Image
by Cherrychil.

Businesses benefit by immediate revenue generated by Groupon’s promotion from email networks and online market places. Groupon works by helping service providers and merchants promote their services by offering customers significant coupons or discounts to use their business. Groupon offers consumers daily deals, great discounts at restaurants, retail stores, spas, theaters and much more.

Groupon offers a range of deals each day for goods, services or events in a city where it operates. The discount ranges from 50 to 90 percent off and is valid if a certain amount of customers purchase the deal with 24 hours.

New Customers

A Minimum number of people must buy for the offer to be valid, so Groupon guarantees paying customers. New customers that are looking for inexpensive deals and want to try something new and they may become repeat customers.

Low Cost Marketing

There is low cost to you. There are no out of pocket costs for your business to advertise with Groupon. When you sell something then Groupon will get their money.

Promote Your Business

Your business has the opportunity to be in front of thousands of subscriber’s in every city. You can use price promotion deals to build relationships with new customers. Groupon deals can help to generate extra money by offering coupons to get people into your place of business.

Reference:

Groupon Works: What Do You Get with Groupon that You Don’t Get Anywhere Else?

Inc.; 10 Pros and Cons of Using Groupon; Carolyn M. Brown; 2011

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Benefits of Direct Mail Advertising

By Lanee’ Blunt

Advantages of Direct Mail--
jcroatto

There are many benefits of using direct mail that will help you market your small business. Advertising is a challenge and you can do it without spending a lot of money. Here are a few advantages of using direct mail.

Build Quality Leads

An advantage of direct mail is that it builds quality leads. Direct mail allows you to build a house list of loyal customers. Your house list is the best list for you to have and to work from.

Direct mail is good at keeping your name in front of prospects so when they are ready to buy they might call your company.  It is effective in helping to keep in touch with former customers.  You can obtain better qualified leads and when someone sends you a reply form back they will be expecting you to call them.

You can test your direct mail before you invest a lot of money in the sales campaign. 

Response Rate

You can determine the result of your direct mail after you send out the package.  According to C.A. Nolan and R.F. Warmke’s book, Marketing Sales Promotion and Advertising, “Large business organizations make every attempt to predetermine the market before a sales letter campaign is started.” After you have tested the sample your response rate should be the same every time you send the direct mail. Lead generating direct get results. Each time you send it out you can expect the package to pull in the same amount of leads.

Reference:

C.A. Nolan and R.F. Warmke; Marketing Sales Promotion and Advertising; South-Western

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How to Advertise a Small Business for Free Online

By Lanee’ Blunt

When you need new clients or customers despite how good your product or service is you will have to advertise. In difficult times the marketing budget is always the first to go. When you are on a budget you can network and also cold call. Advertising your small business for free is possible online.

Directories

Get your small business listed in online directories. Electronic directories are a good place to have your business listed; some are free and will let you include a profile about your small business.

Google Places

It is a free way to advertise your business. Set up an account by submitting your company information, photos and video. You have to verify your listing by phone or by postcard. Google places will list your small business. After the listing is setup, fill out the information about your company, phone, fax, email. Include your payment options and your categories for your business. Most consumers search for local businesses online.

Craigslist

List your company on craigslist. Post an ad on Craigslist for free. List your business under the right category and location.

Reference:

Inc; How to Market Your Business Using Google Places; Eric Markowitz; 2011

My Google Marketing; How to Advertise Your Small Business Online For Free; Admin; 2011

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Affordable Small Business Advertising

By Lanee' Blunt

Advertising a small business is effective when you put in creativity and time. You may not have a big advertising budget when starting out, but there are several ways to advertise and produce results. Use a combination of advertising ideas. Advertise in peak seasons if you’re in lawn care, housekeeping, and roofing. Here are some small business ideas.

Write Personal Letters

Advertise your small business by sending personal sales letters, use your computer to generate the letter, and use the mail merge feature it will personalize your mailing list. Write a personal letter with a friendly tone for example; sound as if the prospect is sitting across from your desk in your office. Address the letter with the prospects full name and address. Most letters say something personal to the prospect, for example, congratulations on opening your new business. You can stress the benefits of using your product or service in the letter. The personal letter should contain a specific piece of information. It contains a P.S., and it must be signed in ink or a fountain pen.

Get Listed in Directories

Numerous directories carry a large amount of advertising. List your small business with the Yellow Pages. You will get local calls from your advertisement. The Yellow Pages is used often and almost by everyone. The directory is usually used when someone has searched for a definite need or information. Create your ad like you would for a business-card with a listing of; the name, the trademark, the product, or the service that you offer. Register on web directories also. There are a number of free directories that will list your business information and telephone number.

Get Referrals

A good referral program can go a long way for getting customers. Devise a referral program and give a free gift if your customers give you three referrals. Ask them for a name, address, and phone number of three of their friends.

Specialty Products

Get pens, calendars, or mugs made up with your small business name, address and phone number. Distribute the specialty item to clients, to prospects and to everyone that you think can use your product or service.

Pay Per Click

The approach is different from advertising on television with pay per impression. Adwords is pay per click (PPC) which allows you to advertise your website or a product on the side or top of the page of the search engine or on someone’s website.  When someone clicks on your ad they will be directed to your website. This drives traffic in high volumes to your website.

Reference:

Jay Conrad Levinson, Jeannie Levinson & Amy Levinson; Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from your Small Business; Houghton Mifflin; 2007

SBA: Market and Price; 100+ Marketing Ideas

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4 Ways to Advertise a Small Business

By Lanee’ Blunt

Affordable advertising--
Svilen001

Advertising your small business on a budget can be challenging. However, advertising can be done on a budget, but it requires some time on your part. Here are four options you may want to consider that are inexpensive and effective. 

Get Listed Electronic Directories

Electronic directories are a good place to list your business, some of them are free, and they let you write about your small business. Write an attention grabbing headline. List your business in the Yellow Pages. 

Classified Advertising

Advertise your small businesses in the classified section of newspapers or magazines. Classified ad charges are based on the number of lines, and on the number of words.  Classified ads are inexpensive and effective.

Door Hangers

Write an ad and target the market that you want. For example, if you have a landscaping business you might want to target a high-end housing district. Door hangers are another inexpensive way to advertise your business they are affordable and effective.

Postcards

Postcard advertising is ideal for the small business owner on a budget. You can print labels on your computer; the other side of the postcard should have an offer, for example, announce a sale, a discount, or two for the price of one. Create a tempting offer, and it should improve your response rate. 

Read more »

How to Advertise a Cleaning Service

By Lanee’ Blunt

Advertise your cleaning service--
Image by Google images.

Having several ads on television may be out of reach for most cleaning services. Most cleaning businesses are on a budget and must make their money go further, and make their ads work harder. Your advertising efforts will position your company name in the customer’s mind so when they think of hiring a cleaning service they’ll call you. Small business advertising can be done on a budget it will require time on your part, but it will be worth the effort.

Business Cards

They are an important marketing tool because you can make them a mini ad by listing some of your services that you offer.  Always carry them with you and give people at least 2 or 3 so they can refer you to others.

Website

Create a company website so that customers can research your company information. Write helpful articles that will drive traffic to your site.

Directories

Get your company listed in the Yellow Pages. Electronic directories are a good place to have a business listed; some are free and will let you include a profile about your company.

Magnetic Sign

Use a magnetic vehicle sign. Include your company information, your website address, and phone number.

Postcards

Advertise with direct mail postcards. Get a mailing list. Write a headline that will attract attention for example, “Cleaning at Affordable Prices. I Guarantee Your Satisfaction.” Include a photo of you and your crew. Show the prices of your service.

Reference:

Office Cleaning Business: How to Advertise a Cleaning Business?

Print Label and Mail: Direct Mail Advertising Ideas for a Cleaning Service; Jim Negron


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Postcard Marketing Tips

Market Your Business By Email

How to Advertise a Small Business Online

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How to Advertise Your Plumbing Business

By Lanee’ Blunt

Advertising your plumbing business on a budget is possible. Advertising is about ideas and what strategy you are going to take. You can market your plumbing business by applying innovative, cost-efficient advertising techniques that makes you stand out from your competition.

Postcards

Advertise your plumbing business with postcards. Get a mailing list. Write a headline for the postcard that will gain attention. Think about all of the services that you provide to customers such as, upgrading bathroom fixtures, changing a faucet, installing a water line for an automatic ice maker, and plumbing problems. Tell them about your service.

Flyer

Pass out fliers if you are on a budget. They are inexpensive to use and they are effective. Tell about your service. Stress benefits of using your plumbing business. Write your contact information, name, title, website, phone, address and email address. Have the flyer printed professionally by a printer because it makes your business look professional and appear more established.

Directories

Buy ad placements in directories. Get your plumbing business listed in the Yellow Pages. Buy Adwords and list your plumbing business in online advertisements, and electronic directories.

Pass out your business cards.  Start a website and include your logo. List your prices of the services that you offer. Give your customers an idea of the cost of your service, for example, faucet replacement $89.00. Most customers will see the price and think I didn't know it was that reasonable, but there are some that will think the price is high, but listing the price will pre-qualify the customer before they call you.

Reference:

Print Label and Mail: Direct Mail Advertising Ideas for Plumbers; Jim Negron

Read This Next

Postcard Marketing Tips

Market Your Business By Email

How to Advertise a Small Business Online

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How to Advertise a Small Business Online

By Lanee’ Blunt

Marketing your small business online is an effective way to advertise. Many small businesses are looking for new ways to advertise their businesses as an addition to print advertising. Most online directories allow small businesses to list their business, write a description, and use keyword tags. Advertising and creating a powerful ad will take time and effort. Write and rewrite the ad until you come up with an ad that is successful. Create a powerful headline that will compel your prospects to take action.

Email

Email marketing is a form of direct marketing in which you can reach prospects with an email message for the purpose of acquiring new customers, convincing them to buy something, or sending advertisements.  One advantage of email marketing is that your ROI can be tracked and it has been proven to be high when done properly. All your subscribers must take some form of action to opt-in to indicate that they want you email message. All subscribers must know that they can easily opt-out if they don't want your message.

Google Adwords

Google offers low cost highly effective advertising for your product or service. Adwords provides your small business with effective text ads that are displayed with search results. When you place your small business ad with Adwords it gives you the ability to select a list of tightly targeted keywords that include, keyword matching, phrase matching, exact query matching, and negative keyword matching. This targeting technique will help you create a high targeted ad campaign.

Online Directories

Most online directories allow small businesses to list their business, write a description, and use keyword tags.

Free Classified

List your product or service with an online classified site because people are searching for a particular product or service they will find your ad.

Reference:

Inc; Internet Opportunities Small Business Overlook

Web Source: Internet Advertising

Voices Yahoo: 8 Ways to Advertise your Online Business for Free

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Advantages of Advertising Flyers


Benefits of Newsletter Marketing


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