7:05 PM
Lanee' Blunt
By
Lanee’ Blunt
 |
| Advantages of Direct Mail-- jcroatto |
There
are many benefits of using direct mail that will help you market your small
business. Advertising is a challenge and you can do it without spending a lot
of money. Here are a few advantages of using direct mail.
Build
Quality Leads
An
advantage of direct mail is that it builds quality leads. Direct mail allows
you to build a house list of loyal customers. Your house list is the best list
for you to have and to work from.
Direct
mail is good at keeping your name in front of prospects so when they are ready
to buy they might call your company. It
is effective in helping to keep in touch with former customers. You can obtain better qualified leads and
when someone sends you a reply form back they will be expecting you to call
them.
You
can test your direct mail before you invest a lot of money in the sales
campaign.
Response Rate
You
can determine the result of your direct mail after you send out the
package. According to C.A. Nolan and
R.F. Warmke’s book, Marketing Sales Promotion and Advertising, “Large business
organizations make every attempt to predetermine the market before a sales
letter campaign is started.” After you have tested the sample your response
rate should be the same every time you send the direct mail. Lead generating
direct get results. Each time you send it out you can expect the package to
pull in the same amount of leads.
Reference:
C.A.
Nolan and R.F. Warmke; Marketing Sales Promotion and Advertising; South-Western
Posted in: Advertising
