Postcard Marketing Tips

By Lanee’ Blunt

Postcard marketing works if it is done the right way. Postcard advertising is ideal for the small business owner on a budget. You have a better chance of getting the postcard read because it has no envelope. It is important that you know your market because you can have the best laminated postcard, with graphics design and if your mailing list is wrong you won’t profit from the campaign.

The Offer

The postcard should have an offer.  What does your company offer the prospect?  Your response rate will be much higher if your small business has an offer.  You might offer free shipping, or a special bonus offer, or a discount on your service.

The Mailing List

Purchase a mailing list from a list broker or media company to use for a specified length of time, or for a certain number of communications. Know your audience before you order your mailing list. It is important that you are clear about your best customers and then try and clone them. The best lists available to you will be your house list.  A house list consists of customers and people that have already responded to your ads and have bought from you in the past.

Expense

The cost is low, here in the USA; postage for a postcard is about $0.28 opposed to $0.44 for a first class envelope. You don’t have to send a lot of postcards at one time, and if you have a new prospect then them a postcard.



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Posted in: Direct mail