How to Create a Small Business Website Home Page

By Lanee’ Blunt

A website home page is where you will address your customers and prospects and where customers come to learn more about your small business. This gives you an opportunity to sell to your prospects. Content is the most important thing about your website. It should look good but it should also help sell your product or service.

“Web developers are concerned with layout and graphics that serve primarily to make the website more readable and not the key drivers. Strip away the bells and whistles that web developers design with flash presentation, rich media and there is no sale,” according to Robert Bly in his book The Online Copywriter’s Handbook.

A home page should tell the customer about your small business. Know your audience and think in terms of why they are coming to your website, and what are they coming to learn about your small business.

Write a killer headline for your home page. Your headline is very important and you must give a lot of thought to it. You must attract attention and interest to your home page. People are always in a hurry and they are not going to read your business talk unless you make it worth their while and let the headline attract their attention.

Write about the benefits of using your product or service. How does your service solve problems? Do you give a money back guarantee; are you cheaper than the competition?

Robert W. Bly; The Online Copywriter’s Handbook; McGrall


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