8:04 PM
Lanee' Blunt
By Lanee’ Blunt
Creating a brochure is very
important. All small businesses need sales material so that you can make a
connection with your clients and close the sale. The brochure offers prospects
a detailed look at your service, a description of a product or service and
enough information to be able to order something or hire you.
The Strategy
Your strategy should begin
with understanding your target audience and what they want from you. Decide
where you have an edge by studying your competition. Have a plan before you
start to write it, to drive home your selling points.
Explain What the Service Is
Explain completely what your
service is about. What do you offer the
client that is different from your competition? What are the types of accounts
you handle? All of the services offered by your firm should be written in
detail descriptions explaining how the service works.
Ask for the Order
Tell the reader what the
next step will be. What action do you want them to take, telephone, credit card
or check, or go to your website. Always include a clear call to action in your
brochure.
Don’t wait until the last
minute to create a brochure. You will have limited time to create one when you
are trying to win a bid, or when a prime prospect asks for more information on
your service. Whether consumers are buying a car or hiring an accountant they
still like to glance through a brochure.
Reference:
Kenneth
Roman, Jane Mass, and Martin Nisenholtz; How to Advertise; 2003
How to Create a Company Logo
How to Make Your Own Company Letterhead on Microsoft Publisher
How to Build a Business Referral Program
How to Make Your Own Company Letterhead on Microsoft Publisher
How to Build a Business Referral Program
Posted in: Brochure
