Create a Marketing Brochure for a Consultant Service

By Lanee’ Blunt

Creating a brochure is very important. All small businesses need sales material so that you can make a connection with your clients and close the sale. The brochure offers prospects a detailed look at your service, a description of a product or service and enough information to be able to order something or hire you.

The Strategy
Your strategy should begin with understanding your target audience and what they want from you. Decide where you have an edge by studying your competition. Have a plan before you start to write it, to drive home your selling points.

Explain What the Service Is
Explain completely what your service is about.  What do you offer the client that is different from your competition? What are the types of accounts you handle? All of the services offered by your firm should be written in detail descriptions explaining how the service works.

Ask for the Order
Tell the reader what the next step will be. What action do you want them to take, telephone, credit card or check, or go to your website. Always include a clear call to action in your brochure.

Don’t wait until the last minute to create a brochure. You will have limited time to create one when you are trying to win a bid, or when a prime prospect asks for more information on your service. Whether consumers are buying a car or hiring an accountant they still like to glance through a brochure.

Kenneth Roman, Jane Mass, and Martin Nisenholtz; How to Advertise; 2003

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