By
Lanee’ Blunt
Advertising
your plumbing business on a budget is possible. Advertising is about ideas and
what strategy you are going to take. You can market your plumbing business by
applying innovative, cost-efficient advertising techniques that makes you stand
out from your competition.
Postcards
Advertise
your plumbing business with postcards. Get a mailing list. Write a headline for
the postcard that will gain attention. Think about all of the services that you
provide to customers such as, upgrading bathroom fixtures, changing a faucet,
installing a water line for an automatic ice maker, and plumbing problems. Tell
them about your service.
Flyer
Pass
out fliers if you are on a budget. They are inexpensive to use and they are
effective. Tell about your service. Stress benefits of using your plumbing
business. Write your contact information, name, title, website, phone, address
and email address. Have the flyer printed professionally by a printer because
it makes your business look professional and appear more established.
Directories
Buy
ad placements in directories. Get your plumbing business listed in the Yellow
Pages. Buy Adwords and list your plumbing business in online advertisements,
and electronic directories.
Pass
out your business cards. Start a website
and include your logo. List your prices of the services that you offer. Give
your customers an idea of the cost of your service, for example, faucet replacement
$89.00. Most customers will see the price and think I didn't know it was that
reasonable, but there are some that will think the price is high, but listing
the price will pre-qualify the customer before they call you.
Reference:
Print
Label and Mail: Direct Mail Advertising Ideas for Plumbers; Jim Negron
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