5:05 PM
Lanee' Blunt
By Lanee’ Blunt
Email marketing can be used
by small business to try and acquire new customers, encourage customer loyalty,
and get existing customers to buy from you again. It has the ability to build
brand awareness and loyalty by providing customers with the information that
interest them about your product or service. The internet is an effective way
to reach your customers.
Email Letter
An email marketing letter is
a good way to market your small business. You don’t want to send spam, but a
sales letter that will be effective. Write
a marketing letter that will get your foot in the door and get your product
sold. Email marketing letters are
successful if handled properly.
Newsletter
Give your prospect a lot of
useful information. Offer the customer detailed information about your
business. Write helpful articles about
your line of business, or interview some of your employees. You can get a lot
of information into your newsletter, far more than you can a brochure.
Create an incentive for
signing up for your email newsletter.
Give them some benefits for receiving an email newsletter, for example,
by stressing the great information they will be receiving from it.
Advertise in Newsletters
Not interested in sending
out your own email newsletter. You can find newsletters that are published by
others and pay for advertising in their newsletter that they email and send to
subscribers. Some newsletters are created just for the purpose of selling
advertising space to other firms.
Posted in: Email marketing
