2/9/12

How to Advertise a Cleaning Service


By Lanee’ Blunt
Advertise your cleaning service--
Image by Google images.

Having several ads on television may be out of reach for most cleaning services. Most cleaning businesses are on a budget and must make their money go further, and make their ads work harder. Your advertising efforts will position your company name in the customer’s mind so when they think of hiring a cleaning service they’ll call you. Small business advertising can be done on a budget it will require time on your part, but it will be worth the effort.

Business Cards
They are an important marketing tool because you can make them a mini ad by listing some of your services that you offer.  Always carry them with you and give people at least 2 or 3 so they can refer you to others.

Website
Create a company website so that customers can research your company information. Write helpful articles that will drive traffic to your site.

Directories
Get your company listed in the Yellow Pages. Electronic directories are a good place to have a business listed; some are free and will let you include a profile about your company.

Magnetic Sign
Use a magnetic vehicle sign. Include your company information, your website address, and phone number.

Postcards
Advertise with direct mail postcards. Get a mailing list. Write a headline that will attract attention for example, “Cleaning at Affordable Prices. I Guarantee Your Satisfaction.” Include a photo of you and your crew. Show the prices of your service.

Reference:
Office Cleaning Business: How to Advertise a Cleaning Business?

Print Label and Mail: Direct Mail Advertising Ideas for a Cleaning Service; Jim Negron


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