By
Lanee’ Blunt
There
are advantages of using small business advertising that will help market your
business. When you need new business or customers despite how good your service
or product is you'll have to advertise. You may not have access to a big
advertising budget when getting started, but there are several methods of advertising
that produces results. Use a combination of advertising ideas. Here are some
small ideas.
Get Listed within
Directories
Numerous
directories carry a lot of advertising. List your small business with The
Yellow Pages. You will get local calls out of your advertisement. The Yellow
Pages is used often and almost by everyone. The directory is generally used
when someone has a definite need or wants information. Create your ad as if you
would for a business-card: the name, the brand, the product, or the service
that you simply offer. Register on internet directories also. There are
numerous free directories that will list your company information and telephone
number.
Google Places
It
is really a free way to advertise your company. Set up an account by submitting
your organization information, photos and videos. You have to verify your
listing by phone or by postcard. Google places will list your small business.
After the listing is actually setup, fill out the info about your company,
telephone, fax, email. Include your payment options as well as your categories
for your company. Most consumers search with regard to local businesses online.
Postcards
Postcard
advertising is fantastic for the small business owner on the budget. Print all
the labels on your computer; the other side of the postcard should have a good
offer, for example, a sale, a discount, or two for the price of one. Create an attractive
offer, and it ought to improve your response price.
Email Advertising
Do
not send spam. Email advertising involves direct marketing to a select group of
people on a subscriber list. Send your messages to an opt-in list of people that
have told you they wish to receive email messages from you. Sending an online
newsletter is a good form of promotion since it keeps your name and message
before your prospect and when they decide to purchase they may think of your
small business. Capture your prospects current email address on your website and
then send your online e-newsletter by email.
Specialty Items
Get
pens, calendars, or mugs made up with your small business name, address and
telephone number. Distribute the specialty product to clients, to prospects and
to everyone that you simply think can use your service or product.
See also
[Image of small business].(n.d). Retrieved from http://www.amerobiz.com/
See also
- Pros and Cons of Online Marketing
- Benefits of Direct Mail
- Advertising with Direct Mail
- How to Advertise a Small Business
[Image of small business].(n.d). Retrieved from http://www.amerobiz.com/