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Lanee' Blunt
By
Lanee’ Blunt
 |
| Direct mail marketing is effective-- Image by Jcroatto. |
Marketing
your business by mail is effective. The advantage of using direct mail to
market your business is that you can alert customers to your product or service
at a low cost to you because you can send out as many letters as you want. Send out
one letter or send thousands it is up to you and whatever budget you are on. Sales
letters are very powerful and outperform postcards and brochures.
Mailing List
Get
a mailing list. It is the most important factor in a successful direct mail campaign.
Your letters will be going to qualified leads. One of the best lists available
is your house list which is a list of customers that have already responded to
your ads or have bought from you before.
Sales Letter
Write
your sales letter. If you are going to write the content yourself make sure
that you write the letter like you are speaking one-to-one. Imagine the
prospect is sitting directly across from your desk. Stress the benefits of
using your product or service. The
marketing communication must grab the interest immediately or it will be
overlooked. If you are worried about
your writing ability you can hire a copywriter from sites like elance.com and
freelancer.com to write the sales letter for you.
Free
Free
is a powerful word that you can use in your mailing. Offer a free sample,
consultation, newsletter, or download. Include
the offer in the beginning of the message. Sign the letter yourself because it
adds a personal touch to the sales letter.
Reference
SBA;
Marketing 201
Entrepreneur;
Get Your Copy Write; Kim T. Gordon; 2008
Inc.;
Writing a Sales Letter; Kimberly McCall
Posted in: Advertising
