How to Advertise Your Small Business by Mail

By Lanee’ Blunt
Direct mail marketing is effective--
Image by Jcroatto.

Marketing your business by mail is effective. The advantage of using direct mail to market your business is that you can alert customers to your product or service at a low cost to you because you can send out as many letters as you want. Send out one letter or send thousands it is up to you and whatever budget you are on. Sales letters are very powerful and outperform postcards and brochures.

Mailing List
Get a mailing list. It is the most important factor in a successful direct mail campaign. Your letters will be going to qualified leads. One of the best lists available is your house list which is a list of customers that have already responded to your ads or have bought from you before.

Sales Letter
Write your sales letter. If you are going to write the content yourself make sure that you write the letter like you are speaking one-to-one. Imagine the prospect is sitting directly across from your desk. Stress the benefits of using your product or service.  The marketing communication must grab the interest immediately or it will be overlooked.  If you are worried about your writing ability you can hire a copywriter from sites like elance.com and freelancer.com to write the sales letter for you.

Free is a powerful word that you can use in your mailing. Offer a free sample, consultation, newsletter, or download.  Include the offer in the beginning of the message. Sign the letter yourself because it adds a personal touch to the sales letter.

SBA; Marketing 201
Entrepreneur; Get Your Copy Write; Kim T. Gordon; 2008
Inc.; Writing a Sales Letter; Kimberly McCall


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