12:24 PM
Lanee' Blunt
By Lanee’ Blunt
Direct mail is an effective way
to get more leads, sell products, and get your sales team into the door. Advertising is a challenge and you need to do
it without breaking your bank. Direct mail is not just for large corporations,
if it is written correctly, it will be to your advantage to use.
Reaches a Target Market
Your direct mail can be
targeted toward a group of people and written just for that group to interest
them in your product or service. “Direct mail is the only mass medium that can
be directed toward target groups or prospects. The message may be highly
personalized and can also be designed as an effective market research tool,”
according to B. Charles Ames & James D. Hlavacek, in their book, Managerial Marketing for Industrial Firms.
Sales letters are Low
Cost
Your letters can be
written on your computer. You can send out as many or as few as you like. You can send out a batch of 500 letters with
only the cost of postage, envelopes and paper.
Personal letters are low cost, you can send out as few as one letter.
The personal letter will have the prospects full name, business address, and
something about their particular business. Personal letters is one of the most
effective, easy, inexpensive and overlooked methods of marketing.
Reference:
B. Charles Ames & James
D. Hlavacek; Managerial Marketing for Industrial Firms; Random House
Jay Conrad Levinson; Guerrilla Marketing; Houghton Mifflin
Posted in: Direct mail
