Advertising With Direct Mail

By Lanee’ Blunt

Direct mail is an effective way to get more leads, sell products, and get your sales team into the door.  Advertising is a challenge and you need to do it without breaking your bank. Direct mail is not just for large corporations, if it is written correctly, it will be to your advantage to use.

Reaches a Target Market
Your direct mail can be targeted toward a group of people and written just for that group to interest them in your product or service. “Direct mail is the only mass medium that can be directed toward target groups or prospects. The message may be highly personalized and can also be designed as an effective market research tool,” according to B. Charles Ames & James D. Hlavacek, in their book, Managerial Marketing for Industrial Firms.

Sales letters are Low Cost
Your letters can be written on your computer. You can send out as many or as few as you like.  You can send out a batch of 500 letters with only the cost of postage, envelopes and paper.  Personal letters are low cost, you can send out as few as one letter. The personal letter will have the prospects full name, business address, and something about their particular business. Personal letters is one of the most effective, easy, inexpensive and overlooked methods of marketing.


B. Charles Ames & James D. Hlavacek; Managerial Marketing for Industrial Firms; Random House

Jay Conrad Levinson; Guerrilla Marketing; Houghton Mifflin


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