Direct Mail Advertising Tips

By Lanee’ Blunt

A sales letter can be produced with a laser printer, letterhead stationary, and a qualified mailing list.  Direct mail is an excellent way to sell your products.  You can write a killer sales letter that will get your foot in the door.  If you hate cold calling; sending direct mail to a qualified mailing list has been proven effective in gaining better leads.

Focus on the Audience
What is the prospect’s problem, and how can your company help them?  Your direct mail will tell the reader the benefits of using your business. This will help you write a tight well targeted letter.

Begin with a desirable benefit and what the customer wants from your service that your competitor cannot match. The sales letter’s focus will be on the benefits of the customer and what the consumer wants. Try not to focus on your company and how great you are, but focus on what your company does for the prospect. Does your product or service save the consumer money? Improve productivity? Does your software solve problems? Stress benefits in your letter.

The P.S. and Should Your Sales Letter Have One
The advantage of having a P.S. on your sales letter is that it has been known to lift response.  You should not waste any time here, give the time limited offer again, your free gift, or your best benefit.  You can put your toll free number if you have one, or just a regular telephone or fax number will do.


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