7:25 PM
Lanee' Blunt
By Lanee’ Blunt
Direct mail is effective in
getting sales leads and can help you market your service. A good direct mail
package for your company can make your prospect take action. Small businesses
shy away from direct mail because they don’t understand how it can work for
their particular company. Sales letters
can be a powerful tool for your business if handled the right way.
Test
A great benefit of using
direct mail is that it can be tested to see how well it will do. Before you
invest your time and your money in a direct mail program you should test
it. You have to know if the direct mail
will pull a response. You can use a
small sample of one hundred letters, mail them and test your response. If the direct mail is not strong enough and
you receive no response then you must revise your letter.
Follow up
The direct mail package can
be used to stay in touch with your former customers and your prospects. You can use a brochure with your letter, or
send something that you’ve written like one of your published articles. This
may help the prospect make the decision to use your firm by giving them
information that is beneficial.
Posted in: Direct mail
