4:43 PM
Lanee' Blunt
Advertising
your small business on a budget is an effective and affordable way to get new
customers. Advertising is
a challenge and you can do it without spending a lot of money. Focus on
satisfying your current customers and focus on encouraging referrals and
attracting new business.
Postcards
Postcards
are a great way to advertise. The advertisement is written on one side of the
card which allows the prospect to read it even briefly. You have a better chance of getting the
postcard read because it has no envelope. They are easy to create too.
Email Advertising
Email advertising involves directly marketing a message through electronic mail to a
group of people or a mailing list. This
does not involve spam. This form of marketing is for an opt-in list of people
that have told you they want to receive email messages from you. Sending an online newsletter is a great form
of promotion because it keeps your name and message in front of your prospect
and when they decide to buy they may think of your small business. Capture your
prospects email address on your website and then send your online newsletter by
email.
Direct Mail
Direct mail is good at keeping your name in
front of prospects so when they are ready to buy they might call your
company. It is effective in helping to
keep in touch with former customers. You
can obtain better qualified leads and when someone sends you a reply form back
they will be expecting you to call them.
Posted in: Advertising
