How Start a Public Relations Business

By Lanee’ Blunt

Start a PR company with
minimum investment--
Image by Arina74.

A public relations business can be started on a part-time or full-time basis and with little money down.Public relation consultants create and maintain a favorable public image for their clients.  Their clients have companies in entertainment, finance, fashion, health care, publishing, sports, retail, and computers.  You should be skilled in advertising, and journalism. You should be able to communicate well.

Location for a Public Relations Business

Choose a business location that is right for your business.  Are your customers going to come to you? Do you have employees? Do you have to go to your customers? If you are going to hire employees and have customers come to you a home based business is probably not the best location and you may need to lease or rent office space.

Apply for Business License

Acquire a “Doing Business As,” DBA. Register a legal name for your business if you are going to use a name other than your own name. Apply for the DBA with a registration form with your state and local government.
Apply for an Employer Identification Number (EIN) from the US Internal Revenue Service if you have hired employees. Open a business bank account so that you can keep your personal finances separate from your business finances.

Set up your Office

Set up your office. Buy office equipment, computer, printer, fax machine, internet connection and get an 800 number. Create a website to advertise your public relation business. Include your company background, the services you provide, the benefits and features of the company, and how they can hire you.  Design logo and letterhead stationery. You will need business cards and brochures.


List your business in online directories and in the yellow pages. Use direct mail and send to a mailing list.  Join freelance online job sites. Advertise and send postcards. Write sample press releases and send to prospects that want a sample of your work.


Bureau of Labor Statistics:  Public Relations Managers and Specialists
FabJob.com: Get a Public Relations Job or Start a Public Relations Business
Home Business Center: How to Start a Public Relations Business 1-2-3
SBA.Gov: Follow These 10 Steps to Starting a Business


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