9:09 PM
Lanee' Blunt
By Lanee’ Blunt
You can advertise on a
budget and make your money go further. You also have to get former customers to
use your business again and give you repeat business. A small business must
advertise and without breaking their bank. Small business advertising can be
done on a budget, but requires time on your part.
Postcards
Postcard advertising is
ideal for the small business owner on a budget. Postcards are a very effective
marketing method. The cost is very
inexpensive, first class postage for a postcard is about $0.28 U.S.
Email
Sending an email sales
letter to a target audience has its advantages.
With email marketing you can target your prospects by their interest,
age, profession and etc. According to Kenneth Roman, Jane Maas, and Martin
Nisenholtz’s book, How to Advertise, “The
joy of direct marketing is its accountability—you quickly know the exact
results of an advertising investment.” With this type of marketing you have the
advantage of tracking your response rate. Your company must provide a way for
recipients to unsubscribe to your email, so make it easy for them to opt-out
from your email program.
Newsletters
Newsletters are public
relations material. You also have to get former customers to use your business
again and give you repeat business. Newsletters keep your small businesses name
in front of your prospect.
Reference:
Kenneth Roman, Jane Maas,
and Martin Nisenholtz; How to Advertise; 2003
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Posted in: Advertising
