Tips on Advertising Your Small Business

By Lanee’ Blunt

You can advertise on a budget and make your money go further. You also have to get former customers to use your business again and give you repeat business. A small business must advertise and without breaking their bank. Small business advertising can be done on a budget, but requires time on your part.

Postcard advertising is ideal for the small business owner on a budget. Postcards are a very effective marketing method.  The cost is very inexpensive, first class postage for a postcard is about $0.28 U.S.  You can print labels on your computer; the other side of the postcard should have an offer, for example, give the customer something free, a discount, or two for the price of one. Create a tempting offer, and it should improve your response rate.

Sending an email sales letter to a target audience has its advantages.  With email marketing you can target your prospects by their interest, age, profession and etc. According to Kenneth Roman, Jane Maas, and Martin Nisenholtz’s book, How to Advertise, “The joy of direct marketing is its accountability—you quickly know the exact results of an advertising investment.” With this type of marketing you have the advantage of tracking your response rate. Your company must provide a way for recipients to unsubscribe to your email, so make it easy for them to opt-out from your email program.

Newsletters are public relations material. You also have to get former customers to use your business again and give you repeat business. Newsletters keep your small businesses name in front of your prospect.


Kenneth Roman, Jane Maas, and Martin Nisenholtz; How to Advertise; 2003

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