Advertising a Small Business

By Lanee’ Blunt

Promote your business.

Advertising a small business could be challenging, but you need to advertise anyway. There are several advertising methods you should use to communicate with your customer by email promotions, interactive consumer websites, cellular messaging, fliers, catalog submission, sales letters, direct mail packages, and online banner ads. If you want to start advertising online you have to build an online existence, a web page or a website. Here are some options you might want to consider that are affordable and effective.

Classified Marketing

Advertise your small business within the classified section of papers or magazines. Classified ad charges by the number of lines, and on the quantity of words. Classified ads tend to be inexpensive and effective.

E-mail Advertising

Email advertising involves a letter through electronic mail to several people on a subscriber list. This does not include spam. This form of marketing is perfect for an opt-in list of somebody that has told you they wish to receive email messages from you. Sending an online newsletter is a good form of promotion since it keeps your name and message before your prospect and when they decide to purchase they may think of your small business. Capture your prospects current email address on your website and then send them your online e-newsletter by email.

Postcards

Postcard advertising is fantastic for the small business owner on the budget. Print all the labels on your pc; the other side should have a good offer, for example, a sale, a low cost, or two for the price of one. Create an attractive offer, and it should improve your response rate.

Newsletters

A newsletter will help to build an image with your prospect or client. It's not necessary to cold call if you've got a client that didn’t order from you. Send them a newsletter it will help you keep your business name in front of the client. Over a time period newsletters are able to assist in building a reputation to potential customers.

See also

• Tips on Direct Mail Marketing
• Direct Marketing
• Start a Small Business Newsletter
• Creating a Marketing Brochure

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Posted in: Advertising