By Lanee’ Blunt
Affordable advertising-- Svilen001 |
Advertising your small
business on a budget can be challenging. However, advertising can be done on a
budget, but it requires some time on your part. Here are four options you may
want to consider that are inexpensive and effective.
Get Listed Electronic Directories
Electronic directories are a
good place to list your business, some of them are free, and they let you write
about your small business. Write an attention grabbing headline. List your business
in the Yellow Pages.
Classified Advertising
Advertise your small
businesses in the classified section of newspapers or magazines. Classified ad
charges are based on the number of lines, and on the number of words. Classified ads are inexpensive and effective.
Door Hangers
Write an ad and target the
market that you want. For example, if you have a landscaping business you might
want to target a high-end housing district. Door hangers are another
inexpensive way to advertise your business they are affordable and effective.
Postcards
Postcard advertising is
ideal for the small business owner on a budget. You can print labels on your
computer; the other side of the postcard should have an offer, for example, announce
a sale, a discount, or two for the price of one. Create a tempting offer, and
it should improve your response rate.