How to Advertise a Small Business on a Budget

By Lanee’ Blunt
Advertise on a budget--
Image by Svilen001.

Advertising your small business on a budget is an effective and affordable way to get new customers.   Advertising is a challenge and you can do it without spending a lot of money. Focus on satisfying your current customers and focus on encouraging referrals and attracting new business.


Postcards are a great way to advertise. The advertisement is written on one side of the card which allows the prospect to read it even briefly.  You have a better chance of getting the postcard read because it has no envelope. They are easy to create too.

Email Advertising

Email advertising involves directly marketing a message through electronic mail to a group of people or a mailing list.  This does not involve spam. This form of marketing is for an opt-in list of people that have told you they want to receive email messages from you.  Sending an online newsletter is a great form of promotion because it keeps your name and message in front of your prospect and when they decide to buy they may think of your small business. Capture your prospects email address on your website and then send your online newsletter by email.

Direct Mail

Direct mail is good at keeping your name in front of prospects so when they are ready to buy they might call your company.  It is effective in helping to keep in touch with former customers.  You can obtain better qualified leads and when someone sends you a reply form back they will be expecting you to call them. 


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