How to Advertise a Small Business Online

By Lanee’ Blunt

Marketing your small business online is an effective way to advertise. Many small businesses are looking for new ways to advertise their businesses as an addition to print advertising. Most online directories allow small businesses to list their business, write a description, and use keyword tags. Advertising and creating a powerful ad will take time and effort. Write and rewrite the ad until you come up with an ad that is successful. Create a powerful headline that will compel your prospects to take action.

Email marketing is a form of direct marketing in which you can reach prospects with an email message for the purpose of acquiring new customers, convincing them to buy something, or sending advertisements.  One advantage of email marketing is that your ROI can be tracked and it has been proven to be high when done properly. All your subscribers must take some form of action to opt-in to indicate that they want you email message. All subscribers must know that they can easily opt-out if they don't want your message.

Google Adwords
Google offers low cost highly effective advertising for your product or service. Adwords provides your small business with effective text ads that are displayed with search results. When you place your small business ad with Adwords it gives you the ability to select a list of tightly targeted keywords that include, keyword matching, phrase matching, exact query matching, and negative keyword matching. This targeting technique will help you create a high targeted ad campaign.

Online Directories
Most online directories allow small businesses to list their business, write a description, and use keyword tags.

Free Classified
List your product or service with an online classified site because people are searching for a particular product or service they will find your ad.

Inc; Internet Opportunities Small Business Overlook
Web Source: Internet Advertising
Voices Yahoo: 8 Ways to Advertise your Online Business for Free


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