10:26 PM
Lanee' Blunt
By Lanee’ Bunt
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| Make it easy for people to sign up for your newsletter-- Sqback |
Keep your business name in
front of your prospects. As a small business you also have to get former
customers to use your business again and give you repeat business. Although cold
calling is an effective way: by calling the prospect and asking if they are
ready to buy—it is not for everyone. If you don’t like cold calling there are
other alternatives like sending prospects your newsletter.
Buy or rent a mailing List. Make
sure that all of the subscribers on your mailing list have opt-in to receive a
newsletter from you. You must have
gained their email address by their permission or by signing up for your
newsletter, or subscribing to receive updated information, and they have taken
some kind of action to indicate they’d want to receive information from
you. Provide a way for recipients to
unsubscribe to your email, so make it easy for them to opt-out from your email
program.
Make your website easy for
your prospects to sign up for your email newsletter. Create a way to capture the email addresses
on your website. Make sure that all of the subscribers on your list have opt-in
to receive an email newsletter from you. “The most important thing to remember
is that all subscribers on your list must take some type of action to indicate
they would like to receive email communications from your company,” according
to Simms Jenkins, in his book, The Truth
about Email Marketing, (FT Press, 2009). You can sign up for an
autoresponder service. This service will collect subscriber’s email addresses
from your website, manage your newsletter account by sending it to people that
requested it.
Give your prospects an
incentive for signing up for your newsletter by giving them a special gift. For
example, free downloads of your ebook.
Reference:
Simms
Jenkins; The Truth about Email Marketing;
FT Press; 2009
Posted in: Newsletter
