How to Get Leads for your Newsletter

By Lanee’ Bunt
Make it easy for people to sign
up for your newsletter--

Keep your business name in front of your prospects. As a small business you also have to get former customers to use your business again and give you repeat business. Although cold calling is an effective way: by calling the prospect and asking if they are ready to buy—it is not for everyone. If you don’t like cold calling there are other alternatives like sending prospects your newsletter.

Buy or rent a mailing List. Make sure that all of the subscribers on your mailing list have opt-in to receive a newsletter from you.  You must have gained their email address by their permission or by signing up for your newsletter, or subscribing to receive updated information, and they have taken some kind of action to indicate they’d want to receive information from you.  Provide a way for recipients to unsubscribe to your email, so make it easy for them to opt-out from your email program.

Make your website easy for your prospects to sign up for your email newsletter.  Create a way to capture the email addresses on your website. Make sure that all of the subscribers on your list have opt-in to receive an email newsletter from you. “The most important thing to remember is that all subscribers on your list must take some type of action to indicate they would like to receive email communications from your company,” according to Simms Jenkins, in his book, The Truth about Email Marketing, (FT Press, 2009). You can sign up for an autoresponder service. This service will collect subscriber’s email addresses from your website, manage your newsletter account by sending it to people that requested it.

Give your prospects an incentive for signing up for your newsletter by giving them a special gift. For example, free downloads of your ebook.

Simms Jenkins; The Truth about Email Marketing; FT Press; 2009


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