How to Make an Effective Sales Brochure

By Lanee' Blunt

Every small business should have a brochure. Brochures are a great sales tool and it presents information about your business and its capabilities, products or services. It should reflect your company image and your overall marketing objective.

Make the brochure design easy to read by dividing it into sections that can be scanned and glanced at. Use short concise headings and subheads about your product or service. Use white space between the section heads and don’t crowd with a lot of content.

Describe what you offer. All of the services that your company offers should be written in detail. How does your service work and what do you do that is different you’re your competition? This is not time to brag about how great your company is. What can you do for your client that’s what people care most about what is in it for them? Describe how the product works. Describe what the product will do for the prospect. Explain in detail the features of the product.

People expect a lot of information from a brochure and when they are going to spend their money they will read a lot of information.

Jay C. Levison; Guerilla Marketing: Secrets for Making Big Profits from Your Small Business; Houghton Miffin 


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