1:39 PM
Lanee' Blunt
By Lanee' Blunt
Your sales plan does not
have to be long with complicated business jargon, and complicated graphs and
charts, but short and simple. Your sales territory plan for your new company
will be revenue-driven, and help you to avoid unforeseen problems. A sales
territory plan is a strategic and tactical plan for getting new business and building
a business that will meet and exceed a sales quota. Having a well-constructed
sales territory plan allows you to spend more time growing your new business.
Difficulty
Challenging
Things You’ll Need
Mailing list
Write a sales letter that introduces you and your new company to prospects.
Send a reply card with the letter that includes your contact information and has
a space for the customer to write their phone number if their interested in
your product or service. Send fifty
letters a week to new prospects. Make
fifty cold calls introducing your new company to prospects. Instead of using a
script try using “talking points” that will allow you to answer customer
questions and concerns.
Knock on twenty doors. Contact twenty people that you can have a
face-to-face meeting with each week. Set
a quota of at least five sales presentations a week.
Evaluate your results for the month. Track your
progress at the beginning of a three-week period, so that you can strive for
realistic goals. Set a monthly goal to stay on target instead of waiting until
the end of the year. Setting monthly
goals helps you to get a sense of achievement when you meet them.
Write articles and white papers. Writing
articles is good public relations. Write about topics that address the interest
and concerns of your customers in your field.
Obtain referrals from new customers. Ask for at least three referrals from all your
customers within 30 days of delivering your product or service. Tell the
customer to give you three names and phone numbers of a person that may have
use of your product or service. Offer a free gift if the customer gives you a
referral that leads to a new customer or client.
Tips
Read your plan often and
take notes on your progress and concerns.
Keep a detailed timeline for
performing your sales tactics.
Reference
Entrepreneur: The Elements
of a Successful Sales Plan; Tony Parinello; 2004
Inc: Managing: How to Work
More Like a Start-Up; Darren Dahl; 2009
Irie Auctions: Sales Territory
Posted in: Marketing
