How to Make a Consultant Marketing Brochure ~ Biz.com Small Business

By Lanee’ Blunt

A consultant can benefit from having a marketing brochure. Having a brochure on your service will help you stand out from the competition. The brochure offers prospects a detailed look at your service. Make your brochure more than just a good looking piece by making it sell your service.

Sells Message

Use a headline on the cover of the brochure. This helps people that only skim the brochure by pulling them into your content. “The cover of a brochure works like the headline of a print advertisement. State your position or promise a benefit to the reader,” according to Kenneth Roman, Jane Mass, and Martin Nisenholtz, in their book, How to Advertise. Include your contact information, your name, company logo and a visual on the cover.

Short Sections

Use headings that are descriptive. Your brochure should be divided into sections that are easy to understand. Use headlines and subheads that break down the information and make the copy easy to read. Use a desktop publishing software program that gives the brochure a professional look, breaks the copy down into sections of text which are easy to read and look good in the brochure.

Information

Brochures should be informative. Give a lot of information here and explain your service, how it works, how to hire you, website, prices, and testimonials of other clients that hired you.

Reference:

Kenneth Roman, Jane Mass, and Martin Nisenholtz; How to Advertise; 2003

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