3:07 PM
Lanee' Blunt
By Lanee’ Blunt
Direct marketing works if it
is done the right way. It is effective if you research your target demographic.
There are companies that you can hire to conduct a market research for you, or
companies that offer paid memberships that give you access to market research.
It is important that you know your market because you can have the best direct
mail package, or email campaign and if your mailing list is wrong you won’t
profit from the campaign.
House List
A house list is a mailing
list that is made up of customers and prospects. It is very important for you
to keep accurate records of customers, prospects, and referrals that you have
received. One of the best lists available to you will be your house list which
is a list of customers and people that have already responded to your ads and
have bought from you in the past. They may still be interested in your product
or service. A response rate is higher when you call the prospects on your house
list. They are already familiar with your business and they may be members of
your newsletter or maybe you have met them networking or at trade shows.
Rented List
You can purchase a mailing
list from a list broker or media company to use for a specified length of time,
or for a certain number of communications. Before you order your mailing list
you should be clear of who are your best customers and clone them.
Reference:
Find More Buyers: How to
Order the Most Profitable Marketing List
Entrepreneur Connect; How to
Boost Direct Marketing Sales Leads; Candy Lee; 2011
Marketing Direct; Lead
Generation Response Rate Winner; George Clay
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Posted in: Marketing
