Creating a Company Newsletter

By Lanee’ Blunt

Having a professional looking newsletter is an excellent way to promote your small business. It is a very effective public relations tool that helps to market your product or service, by drawing attention to your small business.  Publishing a newsletter is a big commitment in time, but it also helps you keep in touch with prospects, generate trust and develop brand awareness.

The size of your newsletter should depend on the amount of information you want to include. Most newsletters are between four and eight pages long. The typical newsletter is four pages long with the back used as a self-mailer.

Concentrate on your audience when writing the articles. Know your audience and what is important to them. There are three or four feature articles included in the newsletter. Give the reader important tips and information that they can use.

Write the newsletter in a desktop publishing program. They are very useful for newsletters. Some programs are easy to learn and inexpensive. If you are creative you can create a professional looking newsletter in full color for your company. “Initially, it might take several issues for you to produce the finished product with relative ease. Your desktop skills will improve with every newsletter you produce, so practice is essential,” according to Loriann Oberlin-Hoff in her book Writing for Money. The publication frequency of the newsletter depends on your commitment, if it will be published weekly, monthly or quarterly.

Ralph F. Wilson; Planning Your Internet Marketing Strategy; Wiley
Loriann Oberlin-Hoff; Writing for Money; Writer’s Digest Books


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